Now this is going waaay too far!
First off, a disclaimer: I work in the game industry. I keep tabs on what's going on in the game market to see who the competitors are, how the sales numbers look, etc. Also means I see what will come out in a few weeks or months. It's fun to be in this business, especially since I enjoy playing games. All good, right?
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This morning, I read an article on Times Online (UK) about a game website. My jaw dropped and I am still shaking my head at the absolute absurdity of some in my industry who will go anywhere/do anything to make a buck. The internet is buzzing today (NP, New York Magazine, Guardian) over this.
This website has an estimated user-base of 200,000 since it launched last month in UK aimed at girls aged 9 - 16. They already have 1.2 Million users in France. That's great for any website but what really disturbs me is that it attracted so many young girls so fast when it "encourages girls as young as 9 to embrace plastic surgery and extreme dieting in the search for the perfect figure." Argh! We have enough body image problems without having a website where, according to one of the founders, David Evans, "the story in the script had been created by “lads” and no professional advice was sought about how girls may interpret issues surrounding weight loss and gain." Idiots!













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